Recruitment Marketing Ideas You Can Use

In this episode of the Talent Journey podcast, Justin Vajko interviews Liz Gelb-O'Connor, the global head of employer brand and marketing for ADP.

We sit down with Lauren Surman, an up-and-coming recruiter who does things a little different. Lauren focuses on making the people around her feel good and supported without expecting anything in return. She believes in going into interactions with an open heart and a mindset of giving rather than manipulating for personal gain. This approach has helped her build a solid reputation and generate referrals and business. It highlights the importance of empathy, genuine connection, and providing value to others as a foundation for success in business and professional relationships.

In this episode of "The Talent Journey," Justin Vajko talks with Ted Keyport , the principal at Keyport Technical Search, an Engineering/Guilds Trade headhunting firm based out of the Twin Cities. Ted is an expert in machining and metal forming businesses but recruits actively across manufacturing. He shares his unique approach to recruiting and building a strong network in the machining industry. Ted has built a network that he can draw candidate profiles from, and he spends a lot of time talking to people in that world to position himself as having those relationships. He also works with community colleges to place every single kid that graduates from these tech school programs every year. This episode is full of insights and nuggets of wisdom that you can use in your own journey to become a better recruiter, employer brander, and talent leader.

That’s why I’ve put together a list of the best types of videos you can create to improve your chances of hiring the next great employee. These videos are organized by ease of creation and expected ROI. That means that if you start from the top type of video, you'll get the most bang for your buck in terms time/money spent versus the result you get.

Nate shares his accidental journey into the recruiting world, the lessons he learned from a failed business venture, the importance of doing hard things, his unshakable belief in transparency, and the underrated value of a candidate FAQ.

Justin talks with Hung Lee, the creator of the Recruiting Brainfood newsletter who tries to create opportunities for people to have conversations in the recruitment and HR community.

With the birth rate in the US remaining below 2.1 kids per household for a couple of decades and many baby boomers retiring, the workforce is shrinking, and there simply aren’t enough people available to work. As a result, employers need to revisit their outdated hiring practices if they want to stop losing money and burning out their teams. This article outlines five outdated hiring trends that can and should be fixed.

Remote work has been on the rise, and for good reason (not just because it was forced on many of us thanks to the pandemic). Here are three reasons why I believe more employers need to stop thinking that remote work is a bad idea.

Birth-rate data reveals the biggest threat to business growth for generations is something that will creep up on us slowly.